Our Leadership Team

Our team brings experience in recruitment marketing, media buying and relations, talent brand strategy including employer brand and employee value proposition architecture, marketing, recruiting, and human resources.

Meet our leadership team:

Susan Leverentz,

Susan Leverentz, SPHR started Ad Strategies in 2012 out of a desire to build a great company that wins clients by doing things the right way. Prior to that, she spent 12 years with Recruitment Ad Strategies (RAS), becoming the company’s Senior Partner. Susan’s background in HR gives her tremendous insight into the challenges HR professionals face today. Specifically, she was a Regional HR Manager for Buffets, Inc., the HR Generalist for the City of Woodbury, and Recruiter for Kinko’s Copies. Having recruited in some of the most competitive industries, she knows what it takes to be successful and enjoys working closely with her clients to help them achieve their goals.

Susan is a member of SHRM, VSHRA and AHHRA, served on the board for APRA and holds a BA from the University of Wisconsin-Madison.

April Sherman,
Director of Marketing & Employer Brand Strategy

April is an employer brand expert with in-house, agency, and consulting experience. She believes in advising and influencing through effective and empathetic communication and collaboration, and is a firm believer in the power of story-seeking and telling.

She spent 15 years at Wells Fargo, where she managed their employer brand and recruitment marketing strategy and spent time in various enterprise marketing and corporate communication roles. She built numerous employer brands and EVPs during her time at an employer brand firm, with clients from a range of industries including technology, retail, government contracting, finance and hospitality.

She's passionate about building strong connections, and love helping individuals and organizations build brands and strategies worth championing.

In her off time April enjoys running and yoga; is happiest when near water and sun; and loves making soul connections with truth tellers, wine lovers and adventure seekers.

Sara Hammond,
Creative Director

Sara worked for 8 years at Kraus-Anderson Communications Group where she wore many hats, including art director, graphic designer and event planner. She creates clean, attractive designs that capture clients’ unique brands. She holds a BS from the University of Wisconsin – Madison in Journalism with an emphasis in Advertising.

Carolyn Crooke,
Senior Copywriter

Carolyn has over a decade of experience writing recruitment advertising copy, as well as consumer and business-to-business ads a magazine articles. She has even written two best-selling trilogies!

Carolyn holds a BA in English Literature and an MA in Creative and Professional Writing, both from the University of Minnesota. She enjoys crafting copy that speaks to the prospects in a direct and friendly voice.