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What is Recruitment Marketing and why should you care? We define it as every approach that your talent acquisition team uses to source, attract, engage and nurture people in order to convert them into your coveted candidates. Marketing your Employer Brand through social and mobile recruiting, content marketing, SEO, career site development, employee referrals, recruiting events, recruiting analytics and CRM/talent networks is how Ad Strategies partners with our clients to achieve success. We have experts in place to take your Recruitment Marketing to the next level.

Media Negotiation and Leveraged Buying

When promoting your employment opportunities, are you missing out on media deals and discounts because you aren't represented by a recruitment ad agency? Or maybe you’re being overcharged by your current agency? Rate card is one thing, but we use the power of volume as well as experience, relationships and a thorough knowledge of the entire media landscape to save you money and ensure you get all the extras you’re entitled to.

Spend your valuable time focusing on your team of recruiters and their candidates while we work to secure all-star media placements that will reach your targeted talent. Our media buying expertise covers strategy, planning, negotiations and execution.

Industry Know-how and Creative Strength

Does your team understand the components of a compelling job description? Do they know all the tricks to designing a career fair booth that brings top talent your way? What about the crucial techniques to structure your career site in a way that gets candidates the information they need?

At Ad Strategies, our creative strength comes from years of experience in consumer and recruitment marketing as well as Human Resources. We understand the value of spending time immersed in your company’s culture. By partnering with your recruiting team, we’ll enable you to discover your Employer Brand and then leverage that unique part of your organization to truly connect with the talent you seek. We’ll put our skilled creative team of experts to work for you in new and innovate ways every day.

Social Recruiting Strategy

Are you missing valuable connections by not sharing your opportunities on social sites? Have you under-leveraged your brand because you didn’t know where to start with social media? Trends in social recruiting are constantly changing. Leave it to our team of social media experts to manage the strategy, posts, hashtags, and juggling of multiple social sites each day.

A forward thinking social recruiting strategy can set you apart from your competitors. Your coveted candidates are waiting to interact with you on LinkedIn, Facebook, Twitter, Instagram, Glassdoor and yes, even Snapchat. Todays prospects aren’t just applying to jobs – they’re using social media to research you as a prospective employer. Shouldn’t you be happy with what they’re learning about your company?

Better Results Through Better Research

Your best prospects are out there. Our thorough, customized research is what will help you reach them.

Expect fresh, up-to-the-minute findings, not reams of canned data covering your entire industry sector. We’ll study your options, run demographics and rating/audience numbers and turn up the smartest strategies for your unique needs. We can provide you with actionable information on:

  • Industry specific websites
  • Job fairs and conferences
  • Radio, cable & network TV, Podcasts, YouTube channels
  • Targeted direct mail and email lists
  • Text campaign options
  • Employee Referral Tools
  • Veteran outreach options
  • Local and national diversity publications and websites
  • International media options
  • Search Engine Optimization

Investment Tracking & Actionable Analytics

Where are your advertising dollars going and what kind of return are you really getting? Do you have the data you need to spend wisely? How about something as simple as a tracking report that allows you to charge back to different divisions? Count on Ad Strategies to pay attention and monitor your efforts. Because data is at the core of everything we do, we produce reports - and analysis - to truly help you measure and manage your investment. See your ROI and immediately understand how we’re leveraging your recruitment budget to get results.